Herms has opened the new Doha store, located in the Qatari capital’s new shopping destination, Place Vendôme.
The spacious new store of over 600 sq m draws upon the region’s unique topography and historical landmarks, offering a vivid exploration of noble materials and craftsmanship in a contemporary expression of the Hermès architectural vocabulary. In a vast and majestic surrounding, the store promises a singular experience to discover the sixteen métiers of the house.
The store, designed by the Parisian architecture agency RDAI, benefits from an abundance of natural light flowing through double-height windows lining the exterior walls. The luminosity and airiness are enhanced by the lustre of marble and stone in cream and white, punctuated with shades of amber and earthy tones.
Unique textured details reveal the gesture of the artisan’s hand and further highlight the singularity of this new address. Sculptural undulating lines on the ceiling evoke the sand dunes in the nearby inland sea of Khor Al Udaid. Each space is delineated by unique hand-laid inserts in the terrazzo – inspired by the rock carvings of Al Jassasiya – either marble, mother of pearl, or pearlescent seashells of various scales.
Located on the ground floor of the mall’s south side, the store façade, distinct for its hand-hewn travertine walls, recalls the wind-carved limestone rock formations at Ras Abrouq in the Northwest of the country. The graphic surface stretches between the glass windows that display the latest Herms collections. Visitors enter through double glass doors into an ample space housing the women’s silk universe and the fashion jewellery.
The architectural codes of the Parisian house are immediately apparent: the marble mosaic emblematic of the Faubourg pattern, the symmetry of the Grecques molded lighting overhead, and the ex-libris underfoot. To the right, a small alcove for the perfume and beauty métiers is furnished in neutral hues, and warm touches.
The area dedicated to the silk collections serves as an axis to the rest of the store that unfolds in three directions. To the left, the watch and jewelry métiers are laid out as two successive intimate salons and enveloped in leather panelling in a warm shade of cognac. Past the equestrian and men’s silk collections, the men’s universe houses both the ready-to-wear and accessories. Awash in darker tones and green mineral shades, the walls are decorated with a lush foliage relief – meticulously hand-painted to enhance the depth of color and form.
To the right of the entrance, a succession of rooms extends through the leather goods métier, past the collections for the home, to arrive in the women’s universe. The latter is furnished in amber and honeyed hues, with hand-painted embossed wallpaper bearing palm-frond motifs. Colorful made-to-measure carpets of superimposed geometric forms enhance the structure and individuality of each space, while lounges and inviting furniture encourage guests to feel at home. Elegantly clad VIP salons are attached to each universe for bespoke service.
From the maison universe, steps lead down to a private garden, an oasis in the city populated by lush green, local flora. Emerging from the bushes, a life-size sculpture of a blue horse by French artist Assan Smati, catches the eye. Inside, other unique artwork complement a selection of pieces from the Emile Herms Collection and contribute to the store’s character. These include impressive earthenware vases by artist Julian Stair, a winged horse by sculptor Christian Renonciat, and emblematic, repurposed works created by the late Tunisian designer Leïla Menchari for the windows of the 24 Faubourg Saint Honoré store in Paris.
To celebrate the store’s opening, the windows come to life with a commissioned work by American artist duo, CHIAOZZA, Adam Frezza and Terri Chiao, who have imagined ‘In the Tall Grass’, a painted sculptural surrealistic jungle. The store also offers a selection of exclusive objects, such as a made-to-measure foosball table and a unique soccer ball, cast in Rouge H and Craie Swift leathers.