Tim Tebow joins NuSkool Snacks as low-sugar, plant-based bar category gains steam

Based in Austin, Texas, Christensen launched the functional bar brand (formally MCTco) which uses a variety of functional ingredients such as collagen, plant protein, prebiotic fiber, and MCT oil to deliver a line of nutrition bars with 10g of protein, 7g of fiber, and zero added sugar (in its Dessert Bars line).

In 2021, NuSkool was selected to join the inaugural Mondelez SnackFutures CoLab startup program and since its launch has attracted a number of investors including the founders of Super Coffee, Jim, Jake, and Jordan, DeCicco; co-founder of Liquid IV (acquired by Unilever in 2020); Hayden Fulstone; and Jackie Fast, managing partner are Sandbox Studios.

Tebow will be joining NuSkool as an investor and chief mission officer acting as public voice and face of the brand.

“I immediately fell in love with NuSkool Snacks the moment I tasted them. They are perfect for anyone who is looking to incorporate low-sugar snack options into their diet. I am excited to officially join Joe and the NuSkool Snacks team and work side-by-side with them to bring healthy and clean eating options to everyone,”said Tebow.

“He will definitely play a key role in mission, brand, and voice,”​Christensen told FoodNavigator-USA, adding that the partnership came about organically from Tebow trying NuSkool Snacks independently and reaching out to Christensen about collaborating on the brand, which is centered on reducing added sugar in the American diet.

“There’s a large sugar consumption issue in America and nutrition bars should not be where sugar consumption takes place,”​ said Christensen, a certified personal trainer and nutritionist, adding that one of the sobering statistics that stunned him into action to create the brand was the fact that roughly 10% of US adults have diabetes (Type 1 or Type 2) and another 34.5% of US adult population has been diagnosed with prediabetes, according to CDC 2020 figures.

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